Marketing strategy
Marketing strategy for skeptics.
What you get
A written plan with targets, methods, budgets, and the measurement to hold it — and us — accountable.
Why this work exists
Any reasonable person could be forgiven for being skeptical about strategy — the word has been a euphemism for slacking since at least 2001. Skepticism is healthy.
Here’s the test that separates strategy from strategery: does the plan spell out revenue and earnings targets, name the means to reach them, and state how you’ll know if it’s working? Ours do. We build strategic plans on your benchmarks, so every quarter answers the question most marketing plans avoid: what did the work cause?
What the plan contains
The plan is often delivered as a 10 to 12 slide deck: a distillation, not a binder. It brings together:
- Positioning and your unique value proposition
- Media and communications guidelines and requirements
- Budget estimates
- The ROI process: how return will be measured
- A calendar of review cycles
How an engagement runs
Engagements run 90 days.
- Kickoff. A meeting to establish scope and agree on deliverables and timing.
- Research and requirements. Research is scoped and leadership requirements are established.
- KPIs. The measures of success are agreed on up front.
- Data. Existing data is gathered and analyzed where it is available. Where it isn’t, new reporting is requested so the plan can be judged later.
Progress is reported weekly, biweekly, or monthly, depending on the dynamics of your business.
Who this is for
Companies with roughly $10 million to $100 million in revenue, B2B or B2C. Mediathink is based in Atlanta, Georgia and works with clients anywhere in the US.
Marketing strategy questions
How long does a strategy engagement take?
Engagements run 90 days.
What do I receive?
A strategic plan, often a 10 to 12 slide deck, covering positioning, your unique value proposition, media and communications guidelines, budget estimates, the ROI process, and a review-cycle calendar.
How will we know whether the plan is working?
KPIs are agreed up front, existing data is analyzed, and new reporting is set up where it is missing. Progress is then reviewed weekly, biweekly, or monthly.
Do you work with B2C companies, or only B2B?
Both.
Do you only work with Atlanta companies?
No. Mediathink is based in Atlanta and works with clients anywhere in the US.