AI adoption
AI, without the theater.
What you get
A working AI-assisted marketing operation your team runs — with the guardrails, prompts, and processes documented. Not a slide deck about the future.
Why this work exists
Every vendor now claims AI. Most demos are persuasion; few are evidence. We’ve spent more than twenty-five years asking one question of every marketing tool and tactic — what did it cause? — and AI doesn’t get an exemption.
We help small and midsized companies work out where AI genuinely compounds a marketing operation (research synthesis, content production, analysis, workflow) and where it burns money and credibility. Then we build the working system with your team, so the capability stays when we leave.
Where the work starts
With people, not tools. We work out the roles on your team and which of them would benefit most from task automation. The strongest candidates are usually content development, SEO, and KPI analytics.
What we build
One example: an AI-powered dashboard that pulls reporting from many disparate sources into a single view, so sales agents can see KPI performance without assembling it by hand.
The goal in every case is the same: a working system your team runs, tied to a task someone actually does.
What you receive
A playbook, a prompt library, a training session, or a combination. We recommend whichever will benefit your team most.
Which AI tools we use
We work with ChatGPT and Claude. When your security needs warrant it, we use local AI that keeps your data in-house.
Who this is for
Companies with roughly $10 million to $100 million in revenue.
AI adoption questions
Which team members benefit most from AI?
It depends on how your team is organized. We map roles first. Content development, SEO, and KPI analytics are the most common places task automation pays off.
Which AI tools do you use?
ChatGPT and Claude, plus local AI when security requirements call for it.
What will my team be left with?
A playbook, prompt library, and training session, whichever mix will help most, so the capability stays after the engagement.
Can AI help our sales team?
Yes. One build was a dashboard that consolidates reporting from many sources to simplify KPI performance for sales agents.